Democratising The Art World
At the present moment, the art world is controlled by a few galleries and individuals and is far too centralised. The Blockchain Art Exchange will shift this balance of power into a far more decentralised market in the same manner that Netflix is shaking up the TV broadcasters or the way bitcoin is changing the banking system.
In capitalism, people vote with their money, which company’s they wish to use has a direct effect on the market place. This in art is not true, no one gets to choose if an artist is good or bad in the current state of things. Instead of art critics and larger gallery’s, shove art down people’s throat most of the time treating people as if they are too stupid to understand why something is art.
The secret to what makes art good is there is no secret, the entire thing is a matter of perception. One artist may be amazing to one individual and rubbish to another. Neither is better but to different individuals they are.
The phase said more than any other when talking about art is “I don’t understand it”. There is nothing to understand. The larger galleries, art dealers and critics have convinced the market that there is, as without that meaning their purpose is pointless at best and an outright scam at worst.
The Blockchain Art Exchange will make everyone an art dealer and an art critic. Removing the need for the sales nonsense the currently drives the art market. Further, it will allow for the true meaning that the artist wants to attach to their work to be shown in an unadulterated way.