The Selling Of Video Artwork

As a digital artist things are very different from the conventional practices of the world of ‘traditional’ medium artists.

This is largely prominent when it comes to the logistics and problems surrounding the selling of artwork by artists of a digital medium, none more so then the artists who have chosen video/film as their medium of choice.

Issues around the selling of video artwork has always been a problem, handing over a DVD or file of your artwork with bated breath, with the uncertainty that your newly sold artwork that was created with passion, hard graft and time is going to be ripped and sent off to a factory to be mass-produced and sold to any Joe Bloggs or Jane Smith, or even if the new owner creates their own copy for safe keeping from damage or theft, unbeknown to them ruining the edition or the authenticity of the work.

These are some of the daunting issues faced with handing over an artwork that is created with a medium that is so easily copied, no matter how many encryptions are added to DVDs or flies on your flash drive, there is always a way for it to be copied, and what about the authenticity letter, well photoshop does wonders.

But here at Blockchain Art Exchange we have got rid of those issues all together with the use of blockchain, your work once uploaded will be forever credited to you, no matter whom it gets sold to and where in the world they are.

That file will have its unchangeable unique code associated to its creation, with data about when it was created, by whom, its authenticity, where it came from, all of which then can be tracked back to its original source no matter how many times it has changed hands and as the artist you can rest assured that the issues of certification and protection are forever safe.